HISTORIC SITES
How many people would love to visit the Tower of London, the White House, or the Vatican, but can’t? Perhaps they can’t afford to travel. Maybe a handicap limits their ability to experience a site. But now they can, with the help of a high quality, high resolution virtual tour.
Virtual tours won’t fully replace in-person visits any time soon. But if the experience of being there is part of an attraction’s draw, a virtual tour is the next best thing. Online visitors can experience your site 24/7, up close and personal, almost as if they’re there - which will drastically widen your audience. They can view and explore it in ways that just aren't possible with still images or video.
Consider that 85% of leisure travelers utilize the internet as their main source of travel planning. The average traveler visits ~22 travel related sites during 9.5 research sessions before booking. (Google ThinkInsights, 2011) If a destination’s website gives a more enticing taste of what it is like to visit, to experience the place firsthand, it will attract more in-person visitors. Adding an interactive, easily navigable virtual tour will do just that.